{"id":95892,"date":"2020-10-23T09:12:27","date_gmt":"2020-10-23T06:12:27","guid":{"rendered":"https:\/\/walltopia.com\/uncategorized-en\/the-sustainability-ingredient-for-the-fec-active-entertainment\/"},"modified":"2020-10-23T09:12:27","modified_gmt":"2020-10-23T06:12:27","slug":"the-sustainability-ingredient-for-the-fec-active-entertainment","status":"publish","type":"post","link":"https:\/\/walltopia.com.cn\/en\/active-entertainment\/the-sustainability-ingredient-for-the-fec-active-entertainment\/","title":{"rendered":"The Sustainability Ingredient for the FEC &#8211; Active Entertainment"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<p style=\"font-size: 18px; line-height: 1.8em;\">The\u00a0<strong>\u201cexperience economy phenomenon\u201d<\/strong>\u00a0was first mentioned in the early nineties and since then has gained huge momentum, enhanced by social media and the culture of sharing. From food photographs to IG stories of wacky vacations, YouTube videos of flash mobs, TikToks of gigantic music festivals, or even performative gaming \u2013 the last decade is all about proving that we are doing more, experiencing more and because of that &#8211; living more.<\/p>\n<p style=\"font-size: 18px; line-height: 1.8em;\">Social media has managed to change memories from something subjective to something that can easily be publicly quantified, thus changing the concept of experience from\u00a0<strong>\u201csomething you do\u201d<\/strong>\u00a0to\u00a0<strong>\u201csomething you are\u201d<\/strong>.\u00a0This mentality \u2013 that social status comes not from \u201chaving\u201d but from \u201cbeing\u201d, shapes the spending habits of the whole Millennial and Gen Z generations.<\/p>\n<p style=\"font-size: 18px; line-height: 1.8em;\">Given this, it comes as no surprise that the entertainment industry has been booming in the last decade. And while the classics like Arcades or Bumper Cars are still common, trends like\u00a0<a href=\"https:\/\/staging-3.walltopia.com\/\" target=\"_blank\" rel=\"noopener\">Active Entertainment<\/a>\u00a0\u2013 the concept of merging entertainment with physical exercise, are on the rise.<\/p>\n[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<p style=\"font-size: 18px; line-height: 1.8em;\">This is especially true when it comes down to entertainment targeting children and families. The appeal of kids actively playing with one another rather than being glued to a screen is a successful marketing strategy as it fills a void, both emotionally and in terms of exercise, that parents often feel ineffective to fill otherwise. Moreover, the trend is fueled by the millennial health craze to raise kids who are fitter, healthier, and environmentally conscious.<\/p>\n<p style=\"font-size: 18px; line-height: 1.8em;\">The benefits from these trends are reaped predominantly by the <a href=\"https:\/\/staging-3.walltopia.com\/industries\/family-entertainment-centers\/\" target=\"_blank\" rel=\"noopener\">FEC centers<\/a>. Of course, the high demand equals a fierce competition so the hunt for new and more interesting attractions is always on. From trampolines to soft play and giant slides \u2013 when it comes down to catering to the demand of <strong>physically challenging entertainment<\/strong>, the possibilities seem endless.<\/p>\n[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<p style=\"font-size: 18px; line-height: 1.8em;\">It is when cognitive and physical challenges need to be combined into one attraction that things get a bit trickier and unfortunately, there are a few types of attractions that seem to be able to hit the mark. One example of successful active entertainment is kids climbing walls which are specifically designed to enhance cognitive development in children as well as challenge their balance, coordination, and agility.<\/p>\n<p style=\"font-size: 18px; line-height: 1.8em;\"><a href=\"https:\/\/staging-3.walltopia.com\/products\/fun-walls\/\" target=\"_blank\" rel=\"noopener\">Kids climbing walls<\/a> are already extremely \u201cin\u201d and climbing centers designed solely for kids are popping up across Europe and the US as well as the Middle East. However, as popular and flexible as these are, they do require a building with a considerable indoor clear height, which is a requirement that not all FECs can meet.<\/p>\n<p style=\"font-size: 18px; line-height: 1.8em;\">An option for smaller and narrower spaces could be another artificial natural structure \u2013 the <a href=\"https:\/\/staging-3.walltopia.com\/products\/walltopia-caves\/\" target=\"_blank\" rel=\"noopener\">artificial caving system<\/a>. Combining exploration games with tunnels and obstacles, the attraction is the embodiment of \u201cedutainment\u201d while being interesting and stimulating. These solutions are however more of a solo activity compared to other attractions like <a href=\"https:\/\/staging-3.walltopia.com\/products\/adventure-trail\/\" target=\"_blank\" rel=\"noopener\">Adventure Trails<\/a> or <a href=\"https:\/\/staging-3.walltopia.com\/products\/cloud-climb\/\" target=\"_blank\" rel=\"noopener\">Cloud Climbs<\/a> that cater to children\u2019s desire to compete and create imaginative games as a group.<\/p>\n[\/vc_column_text][vc_column_text css_animation=&#8221;fadeInUp&#8221;]\n<p style=\"font-size: 18px; line-height: 1.8em;\">Such activities have the claim of sustainability \u2013 unlike video games, they rely not on flashy ruses but on activity and building real connections between the participants, their parents and the FEC center itself. Given this is true, it could be a fascinating opportunity for FECs to grow their business in a sustainable way \u2013 by creating a community that engages both children and parents and brings them back. This concept rings true even with the elephant in the room, Covid-19, present. After the lockdowns, now more than ever people crave meaningful and shared experiences. And while being closed has been strenuous for businesses \u2013 it is also an opportunity to go into a new direction \u2013 one that is not only appealing but also sustainable.<\/p>\n[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/rXKdvNjpV5k&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"The \u201cexperience economy phenomenon\u201d was first mentioned in the early nineties.","protected":false},"author":5,"featured_media":95893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[806],"tags":[38,420,419,80],"class_list":["post-95892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-active-entertainment","tag-active-entertainment","tag-attractions-for-kids","tag-family-entertainment-center","tag-fec"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Sustainability Ingredient for the FEC - Active Entertainment | Walltopia<\/title>\n<meta name=\"description\" content=\"Trends like Active Entertainment \u2013 the concept of merging entertainment with physical exercise. 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